Firebird Focus Wrapped 🔥

As you may know, Spotify Wrapped is one of the biggest phenomenons in business and is one of the reasons why the music streamer is so popular. It took everyone a year or two to catch on, but now a ton of other sites are doing their own “Wrapped” events. Our newsletter platform, Beehiiv, made a year in review for Firebird Focus, and today, I want to share some of the highlights:

This was one of the first slides on Firebird Focus Wrapped, and it immediately jumped out to me. When writing content for you guys, I wrote a total of 32,000 words this year…and that’s just on this newsletter. We’ve had a total of over 136,000 views on Firebird Focus posts, which is an incredible amount.

Firebird Focus’ following doesn’t change much; the newsletter goes out to just about every fan and supporter of the Firebirds in the area. However, the newsletter is still growing! We’ve added about 300 new subscribers this year, and our goal is to be well over 4,000 by the end of 2025.

In the 83 Firebird Focus posts I sent you this year, you’ve averaged a 28.5% open rate and an average click-through rate (CTR) of 12.1%. If you’re curious to see how you compare to the average Firebird Focus reader, reply to this email “open rate,” and I’ll send you your personal open rate and click-through rate.

For reference, industry standard open rate for newsletters is between 15-25%, and CTR is between 2-5%. We’re well ahead of industry standards, and couldn’t do it without your support!

Lastly, it’s cool to know that all of our Firebird Focus readers could populate a small town in Arkansas.

A huge shoutout to Beehiiv for this Wrapped and for being our newsletter host! We couldn’t do a lot of what we’ve done without their help. If you have a newsletter or are thinking of starting one, sign up or switch to Beehiiv here.

Have a great Friday, and thank you for your support in 2024!

-Tex